Package design is universally recognized as a huge element in effective product marketing, but many companies often consider it a one-time concern. Once they create a packaging design, they often stick with an existing packaging plan that may not provide maximum results. Changing marketing conditions, competition and expansion into new market areas mean that taking a close look at how your products are packaged should be high on your marketing priority list.

At Sun Packaging, we work closely with our customers, their designers, and our printing partners to develop exciting, cost-effective pre-printed packaging supplies and solutions that produce great results. A wide range of bag and pouch, flow wrap and shrink packaging materials can take advantage of today’s printing technologies to create packaging solutions that have outstanding display appeal, brand-conscious impact, and graphic impact. That assures you of a high ROI for your packaging dollar.

Is It Time to Review Your Package Design Strategies?

The beginning of a new year is a great time to take a look at your bag, pouch, flow wrap and shrink film packaging with an eye toward incorporating pre-printed packaging supplies. Are your current packaging designs as effective as they can be? A careful review may reveal areas where they can be improved. Here are some ways that rethinking those designs can pay off:

• Improved Customer Appeal – Competition for customers’ eyes and attention in retail settings has never been higher. Check your competitors’ packaging designs in real retail settings. Do your products pop out and grab attention? If not, an exciting new pre-printed package design could be the answer.
• Brand Consistency & Awareness – Package design is a key element in building brand awareness and acceptance. Consistency of design plays a big role in awareness across an entire product range. A fresh, new packaging design throughout your line can give your brand enhanced visibility and recognition.
• Expanded Marketing Plans – If you’re working on moving your product lines into new markets or into large retail settings, package design can be a key factor. If changes are needed to meet stringent requirements, a new pre-printed bag, pouch, or shrink packaging design solution may be the answer.
• Regulatory Changes – If government regulations or vendor rules require changes in your labeling, either for ingredient labeling or safety labeling, you can combine those necessary changes with packaging redesign to improve marketing at the same time, and turn a necessary change into a new opportunity. Your Packaging Supplier Is Key in Package Design & Development As soon as you begin thinking about a revamp of your packaging designs, get in touch with Sun Packaging. We’d love to show you how current printing technology for bags, pouches, and shrink packaging materials can enhance your design. Our trusted printing partners have capabilities that will surprise you, and cost-efficient pricing for pre-printed packaging supplies makes sense for your bottom line. As your full-service packaging equipment and supplies company, we’ll work with you and your design team to provide a budget-conscious, innovative packaging solution that exceeds your expectations. Let us help you create the best packaging system under the sun!

Your Packaging Supplier Is Key in Package Design & Development

As soon as you begin thinking about a revamp of your packaging designs, get in touch with Sun Packaging. We’d love to show you how current printing technology for bags, pouches, and shrink packaging materials can enhance your design. Our trusted printing partners have capabilities that will surprise you, and cost-efficient pricing for pre-printed packaging supplies makes sense for your bottom line. As your full-service packaging equipment and supplies company, we’ll work with you and your design team to provide a budget-conscious, innovative packaging solution that exceeds your expectations. Let us help you create the best packaging system under the sun!