Fruit and vegetable growers and processors are discovering new profit opportunities through marketing shrink-wrapped selected fruits and vegetables. By shrink-wrapping individual items or small quantities of high-quality produce, using FDA-approved Cryovac polyolefin shrink film, several important marketing goals can be met with one change in packaging. High customer and retailer acceptance, along with less spoilage and better presentation at the retail level, are just some of the advantages.

Individually Shrink-Wrapped Grapefruit – Longer Shelf Life and Improved Appearance

Take Advantage of New Marketing Benefits

• Open New Markets for Your Produce – Individually shrink-wrapped produce items are attractive not only to supermarkets but to convenience stores, bodegas, and other smaller food sellers.
• Longer Display Life – Shrink-wrapped produce is sealed against oxidation damage, aging, scuffing, and handling, so it remains fresh looking and appealing much longer, reducing spoilage waste.
• Better Appearance – Selected high-quality produce items benefit from the high transparency and gloss of Cryovac polyolefin shrink film. Eye appeal is increased, stimulating impulse purchasing. Your produce looks and stays clean, too.
• FDA-Approved – Cryovac polyolefin shrink film has FDA approval for direct food contact.
• Customer Approval – Single unit packaging or small quantity produce packaging has great appeal to produce customers, who are more likely to purchase a single piece or small quantity of produce for immediate use.
• Pricing Advantages – Unit pricing, rather than bulk pricing, along with improved appearance and visible quality allows a higher retail price point, improving profitability for packagers and retailers.

Sun Packaging Makes Individually Shrink-Wrapped Produce Simple

At Sun Packaging we’re excited to be able to offer our customers the new marketing possibilities of this fast-growing packaging method for top-quality produce. It lets produce growers and processors feature the very best of their hand-selected products to customers in a way that stimulates sales and reduces spoilage losses. Let us show you the cost-effective shrink wrap equipment, Cryovac polyolefin films, and product labeling solutions that can give you a leg up on your competition and higher profits for your best produce. Call us today to discuss the possibilities.